Who We Are
Our people are passionate about the primary sector, and that's reflected in everything we produce and everything we do.

The Directors

Dean Williamson

Head(ful!) of Ideas

My job is to surround myself with brilliant people and then let them go for it. Doing that well lets me create new projects to build the business, and then work on getting them approved by the Chief Moderator and the Chancellor. Outside of work I’m an active relaxer(!), farming our 45ha lifestyle block, hunting, diving, fishing, sailing and reading books full of other people’s ideas and adventures.

Cushla Williamson

Chancellor of the Exchequer

I might be in charge of balancing the books, but it’s balancing the needs of the people here I love the most! The three words I fear most when I’m holidaying with Dean are: “I’ve been thinking.” My job is exciting - mostly in a good way! We’re supported by an awesome team and I’m very proud to be part of a Feilding-based business providing good incomes to so many families. My precious downtime is spent with family, friends, gardening and reading books that help me escape!

John Tait

Chief Moderator

As chair of the GlobalHQ board, and having worked with Dean in governance roles for over a decade now, I know the strengths I need to bring. The main one is speed! I ran the deal when they sold to NZX, and again when Dean and Cush bought Farmers Weekly back in mid 2018. Since then we’ve bought AgriHQ and negotiated three new JV partnerships, and we’ve only just begun! I’m originally from Wairoa and now live in Melbourne, juggling other governance roles, semi-retirement, and still swimming every day.

The Accounts and Administration team

Nicola Lang

Office know-it-all

As EA to the Chancellor, I help in the background making sure the GlobalHQ accounts are up to date and the office is running smoothly. I have been with the Farmers Weekly team for about 13 years, most of my time was spent in Sales Support when Dean and Cushla gave me the opportunity to extend my skills into accounts. I am very proud to be working at GlobalHQ with such an innovative and motivated bunch of people. My husband and I are Feilding based with our two kids and we spend our downtime playing with the kids, gardening and keeping busy.

Marie Willis

Chief of Other Stuff

Our job is to make it happen, keeping the ducks in a row for our partnership managers, subscribers, publisher, distributors, printers...with the goal of ensuring that the Farmers Weekly and Dairy Farmers are delivered to our supporters. Working as Sales Support and Administration involves juggling multiple balls and always being ready to catch another, and this doesn’t differ from our personal lives either.

Gabrielle Evans

Captain of Multitasking

Our job is to make it happen, keeping the ducks in a row for our partnership managers, subscribers, publisher, distributors, printers...with the goal of ensuring that the Farmers Weekly and Dairy Farmers are delivered to our supporters. Working as Sales Support and Administration involves juggling multiple balls and always being ready to catch another, and this doesn’t differ from our personal lives either.

The Business Development team

Steph Holloway

Cog Calibrator

I’m being stretched every day leading the process to integrate multiple business ventures and partnerships into the GlobalHQ matrix. We’re moving at pace to embrace the new media opportunities and to collaborate with complementary partners, so I can’t see myself getting bored anytime soon! My life outside of GlobalHQ is well accounted for by the farm and family including three school-aged boys, so you can only imagine how much I love my early morning walks alone with our lovely Labrador.

Andy Whitson


I distill the best-in-class New Media practices and mix them with the talents of our team to create silver and gold.  With a focus on delivering New Media solutions that add value to our audience, our clients and the industry, it's my role to ensure the embers of the Global HQ flame burn long into the future.  When I'm not taking care of the cauldron I'm enjoying a different kind of magic - family, coffee and a disproportionate dollop of new music & podcasts.

The Editorial team

Bryan Gibson

Publications Editor

I’ve been the editor of Farmers Weekly for seven years having had a number of roles in journalism and communications. It’s a great privilege to be able to tell farmers’ stories each week. When I’m not wrangling our team of top journalists I can be found on the bowling green, playing my guitar or with my nose in a good book.

Carmelita Mentor-Fredericks


Hailing from Cape Town, South Africa, most of my professional career has been spent in a daily/national newsroom covering general news, and lifestyle and entertainment content in digital and print spheres. I've also dabbled in education, marketing and social media management, and now find myself in friendly Feilding, dotting i's and crossing t’s at GlobalHQ, while learning the ins and outs of the primary sector. Glad to be part of such an amazing team.

Sonita Chandar

Dairy Farmer Editor

I have always had a passion for writing and have been working in journalism on and off since I was in high school and held general reporting roles at several newspapers. I joined the Stuff Agrimedia team in 2014 as a farming reporter then took on the role as editor of NZ Dairy Farmer now Dairy Farmer at GlobalHQ. Prior to that my husband and I owned a dairy farm near Dannevirke. I enjoy the diversity of my role - every farm and farmer is different and every farmer has a story to tell. It is a privilege to tell their stories and a privilege to work with the best team in the industry.

Colin Williscroft


I’ve been a print journalist for about 25 years, during which time I’ve worked on a range of rural publications, mainstream newspapers and in the parliamentary press gallery. Since returning to rural media a couple of years ago I’ve been reminded what a privilege it is to meet many of the people involved in the primary sector. Outside of work I listen to music, read and follow most sports. Despite these days living in the North Island, I’ve stayed true to my roots and support Otago teams over all others.

Neal Wallace


Unquestionably proud of my southern roots, I have been a newspaper journalist for over 30 years of which more than half has been spent covering the primary industry. It is a sector I am passionate about and believe in and it has rewarded me with an incredibly varied and satisfying career. Outside of work I follow the Highlanders, spend time with my family, write books, doing what my wife tells me to do in our large garden and keeping fit which includes being an active rugby referee.

Gerald Piddock


I was born and raised on the concrete farms of Auckland before escaping and shifting to Palmerston North to work for what was then Country-Wide Publications and what we now know as Global HQ. I then left after four years and relocated to Timaru in 2008 where I spent the next 11 years working for Fairfax as a farming reporter firstly for the Timaru Herald and from 2013-2020, the Waikato Times. I left that role in early 2020 where I now work for both Farmers Weekly and the Dairy Farmer.

Hugh Stringleman


Five decades a journalist, four of them specialising in agriculture, here and in Australia. Former editor and manager of The New Zealand Farmer and farm editor of The Press, Christchurch. Some big books written and a small avocado and tamarillo orchard developed, now sold. Most northerly representative over the whole CPL/NZX/GlobalHQ journey and still loving it. Golf and fishing are leisure activities.

Richard Rennie


Rural journalism has been a very circular journey for me- I kicked off working for Hugh almost 30 years’ ago at NZ Farmer, went share milking with my wife Lauraine in Waikato, owned a restaurant and then returned to the keyboard about 12 years after leaving it, 16 years ago. It’s been a long association with Dean and Cushla, and I remain inspired by their energy and commitment- reminding me what a great publication we work in. Spare time is spent surfing here in the BoP, rowing on the harbour and cooking.

Annette Scott


I have a long and proud association working as a journalist-photographer with this amazing publication, Farmers Weekly, since 2004, and more recently its associated agripreneur ventures under the GlobalHQ umbrella. My 40-year career in communications has included varying facets of media in provincial and community newspaper publications, radio, specialist rural and agribusiness media, and equestrian journalism, as well as event marketing and management. Proud to be a born and raised farming gal who has lived life-long in the Ashburton District, and is actively associated with farming in the region. When not in my office I can usually be found soaking up time with family and friends, or “away horsing around” following my passion for horses, these days as an International FEI jumping judge, and national sport administrator, more so than a riding competitor.

The Production and Design team

Lana Kieselbach

Production Manager

I have been in the prepress industry for over 30 years and at GlobalHQ (initially Country-Wide Publications and NZX) for the past 22 years.  I am responsible for the production Farmers Weekly and Dairy Farmer  from conception to completion. I love my job and working with a fantastic team of like-minded people.

Julie Watene

On-call Production Manager

You could say I’m “the Reserve on the Bench” but as I’ve not been sporty since my school days, perhaps it's more apt for me to say that I’m Lana’s “understudy” in production. Being called from the wings onto the stage, as and when I’m needed, enabling me to still be part of a sector I love. And the rest of the cast, crew and producers always make me feel my contribution, although small is valued. And they’re a vibrant and fun bunch to be amongst, so that makes life at GlobalHQ even better.

The Digital and New Media team

Ani Leggett

With a passion for the ever changing digital and new media landscapes I work to ensure we are tapping into the right tools at the right time to best communicate GlobalHQ’s narrative. This could be developing new website strategies, eNewsletter offerings or tailoring unique digital advertising. I grew up on a farm and attended Lincoln University to study a Masters of Landscape Architecture and being a Kaitiaki or caretaker for the land is entrenched in me and seen in everything GlobalHQs does every day.

Robert Hoek

I enjoy the varied nature of my role. In any given day, I could be designing promotional material for GlobalHQ, helping clients with their digital marketing, or adding to and improving our new media offering. I grew up on a farm and love that my work allows me to be involved in the primary sector. When I’m not in the office you’ll find me playing or watching football, working on cars, or enjoying all the outdoor activities our amazing country has to offer.

Courtney Turner

Kia ora koutou. I have been a part of the Farmers Weekly family for ten years now. In my time at GlobalHQ (previously Country-Wide Publications and NZX) I've been able to experience a range of roles acquiring new skills, which has led me into my current role now as Social Media and Website Management within the Digital and New Media team. Growing up in Halcombe (blink and you'll miss it), it is great to be able to work for a company that is owned by a local farming family who like to think big and do things on a Global scale - pun intended!

Charlie Williamson

I have been working here as a part time cadet off and on over the last two years while studying Marketing and Communications at Massey University in Palmerston North. I am now in my final year of study. I enjoy the variety and diversity of work that I have had the opportunity to do: writing for the Dairy Farmer, video editing, video producing, podcast editing and data collection at the yards as part of the AgriHQ team. It has been an amazing opportunity, being able to work in the industry while studying, and more often than not the university content crosses over with my work at GHQ. In my spare time you’ll find me hunting, diving, playing footy, playing the bagpipes or catching up with mates.

Ash Robinson

I grew up in a farming family, but since my early 20’s I have been freelancing within film crews, and producing videos and short docos for all sorts of clients and causes. When Cushla & Dean launched GlobalHQ, they wanted to get more farmers on screen telling their own stories. We developed the On Farm Story format, which I handle the video side of. Working with the team to tell roughly 100 stories to date, has been a seriously rewarding way to combine my own rural background with some purposeful video storytelling.

The Salesforce team

Andrea Mansfield

Salesforce Director

I think my love of Salesforce annoys one or two at times! But then, I get the most satisfaction when the team then tells me what a great tool it is and seeing them win! My job is to make sure every piece of data that goes in is right, and then to help the team get the most out of it. When I’m not being the GlobalHQ Salesforce Geek, I’m either neck deep in shrubs and flowers in our beautiful garden, or buried in a magazine or book.

Anna Stratton

Subscriptions Support Coordinator

I am the go to for all AgriHQ subscription administration and queries, use my amateur detective skills to get to the bottom of any minor system issues and errors that spring up, and am always looking for ways that we can continue to make the most of our amazing CRM system, Salesforce. I was raised on a sheep and beef farm and am enjoying being back at work within the agriculture industry. Should we ever become stuck in the office for an extended period, the stockpile in my 'snack drawer' is sure to get us through!

Steve McLaren

Northland/Auckland Partnership Manager

I am the Auckland based Partnership Manager and work with my miniature schnauzer executive assistant from a home office. #Ponsonbyfarmer. I have been in media for over 25 years now and love the process of sales. The relationships that have developed with clients over the last few years make what I do very rewarding and we are starting to see some solid and true partnerships develop. I love working in rural and after growing up on a dairy farm in Northland, being able to utilise my sales skills in a sector I understand and am passionate about feels like I have found my happy place.

Jody Anderson

Waikato/Bay of Plenty Partnership Manager

A true born and bred Dairy Farming country girl, living and breathing rural life 24/7 on the outskirts of Cambridge.  I have been working in Media now for just over 20 years, partnering with clients to build that emotional connection with an engaged audience.  My main focus is to build strong relationships and work alongside my clients to get the best possible outcome from their Marketing.  When you combine two of your passions Farming and Marketing together it really is a match made in heaven! When I'm not busy building client relationships, or out on the farm, you will find me sideline at my children's sporting events as their #1 supporter and at times in a coaching role.

Donna Hirst

Lower North Island/International Partnership Manager

I am precise and improvement oriented, which is why I love our Salesforce CRM - it captures everything I need to know to help me achieve my goals and the tasks in front of me. I’m very grateful for the partnerships that I have formed with my clients over the seven years I have been here and I'm excited by the present and future media marketing solutions we have to help resolve client strategies. This alongside working in a business with such good purpose and among a wonderful team all combines to make a tough job more fun. When I’m not working I’m cooking the fish my husband catches and spending time with precious grandchildren.

Ernest Nieuwoudt

South Island Partnership Manager

Ernest joins the team at GlobalHQ from South Africa, with his diverse experience in food and agriculture. From high-level strategic planning to hands-on endeavours like rolling out new processes and information systems. Ernest leverages his experience in industries which include red meat processing, livestock trading, grain milling and more to combine creativity and best practice to bring clients a strategic mix of solutions.In his spare time Ernest enjoys reading, watching sport and the occasional braai (BBQ). Ernest is a family man and you will often find him spending time with his wife and daughter exploring the New Zealand outdoors.

Debbie Brown

Classifieds/Primary Pathways Partnership Manager

Tēnā koutou katoa. When I commenced in the role of employment and classifieds account manager, the only experience I had with farming was holidaying as a child, in Waituhi, Gisborne on my uncle and aunt's farm. It was a huge learning curve working for a rural publication and I have learnt much and hand on heart, really enjoy this role. I have some great clients and enjoy the interaction I have with them. Our range of products we now have available is a great starting point when discussing business requirements. Out of work, I enjoy spending time with my beautiful family, keeping fit by gyming, competing in IronMāori quarter events and being part of Broadway United, an awesome marching team.

Ella Holland

Livestock Partnership Manager

Being off a farm myself, I understand how much work and time goes into farming livestock. During busy and chaotic selling periods, I am here to make life easier for farmers and enhance the success of their sales by helping them promote their livestock across our various media platforms as effectively as possible. I enjoy spinning yarns with farmers and gaining insight into what life is like on other farms around New Zealand.

Clint Dunstan

Real Estate Partnership Manager

I look after the fast-paced Real Estate and Tech & Toys units of the business, and building solid relationships is what I do day to day. I’m also tasked to continuously improve our partnerships across the rural industry and keep an eye out for the next big partnership between town & country. After work I love to ride my mountain bike and walk New Zealand’s many beautiful trails. I’ve found my passion in the Agriculture sector and am excited to be undertaking industry study remotely over the next few years.

Grant Marshall

AgriHQ Partnership Manager

My role within the team is to keep the flow of AgriHQ Report subscriptions steady and strong. Building working relationships with both Farmers and Agribusinesses alike to help them access these reports that best suit their needs. Sniffing out new opportunities like a Bloodhound is not only my job but my passion. Probably why I got the job. And not coming from a farming background the learning curve has been steep but being surrounded by awesome workmates who have helped immensely. But I still have yet to buy some RM Williams boots....When I am not at work I can be found either at home with my partner and our Brady Bunch family, busying myself with DIY projects or rushing off to a Fire callout with my role as a Volunteer Firefighter.

The AgriHQ Analyst team

Suz Bremner

Knowledge is power and independent knowledge is even more powerful in the right hands. Right from when I started weighing lambs with iFarm in 2009 I knew this company was going to be pivotal to many farmers and agribusinesses success. My role has expanded significantly over the years and has many moving parts, but I’ve always enjoyed a challenge. I really enjoy managing the rapidly growing and fantastic data collection team as well as building relationships within the agricultural industry. I have also always enjoyed putting pen to paper and can’t read anything without proofing it at the same time - sometimes an annoying habit! My farming background has always been an integral part of my work and I could not imagine living anywhere other than my family farm. Horses are a big passion and if you can’t find me at home, likely I’ve loaded up the horse float and can be found somewhere in the North Island eventing, or with my daughter and her pony.

Mel Croad

Armed with an analytical brain, its second nature for me as an AgriHQ analyst to investigate, learn and understand what makes our sheep and beef markets tick. Having done that for close to fourteen years, it brings me a lot of joy to then break down that information in a way that relates to farming decisions. I love bringing a sense of clarity to farmers, especially the busy, savvy ones that hunger for honest, independent market information but are often too busy to wade through all that data themselves. I also love that I am surrounded by a team of analysts who also all get how important our role is to the wider industry. Outside of the office, I can usually be found with my sleeves rolled up, working on within our farming operation, putting all that market knowledge to good use!

Reece Brick

Over time I have found myself involved in basically all areas of AgriHQ to varying degrees. Officially I lead the large monthly AgriHQ reports (Monthly Sheep & Beef and the Forestry Market Report), while often finding myself down at the Feilding saleyards for the LivestockEye coverage on all store sales there. Otherwise I’m usually the go-to for all data related queries and usually end up the first port of call for IT support in the AgriHQ team. Growing up I lived on a few sheep and beef blocks in the back of Gisborne.

Nicola Dennis

My job is to keep a keen eye on the day to day happenings in the sheep and beef markets. I am fortunate to enjoy regular conversations with experts throughout the store, slaughter and export markets. I love digging into the innermost workings of the markets and reporting my findings in the AgriHQ Livestock Insight reports and podcast channels. With a background in data science and biochemistry, you will also find me R code and musing over science literature. In my spare time I love farming our 30ha of wilderness with my young family, playing with horses and messing about with the piano or guitar.

Caitlin Pemberton

I help with a few different parts of AgriHQ including LivestockEyes, weekly data files and other monthly reports as needed. I also help with ‘AginED’ which has been very satisfying. I have always worked in agriculture and/or with kids so it has been awesome to combine these passions with AginED, and I am excited to see what else we can do in this space! The main thing I enjoy about this job is being surrounded with such fantastic people. If I am not working you can find me outside on our lifestyle block chasing a toddler, with the horses and dogs, and thinking up new projects for my poor partner Nick.

Sarah Friel

I joined the AgriHQ team in August 2020 and it’s been a non-stop learning curve! With most of my work dedicated to the weekly Livestock Insight reports, it’s been great to learn more about farming systems which differ from my own background on my parents’ stud farm. My favourite part of the role has been getting to know farmers and agents throughout the country, and I love that there’s always something new to get involved with, whether it be a forestry report, a weather partnership, or a foray into podcasting! The team at GlobalHQ brings an impressive array of skills and creative thinking to deliver the best products for NZ farmers.

Ingrid Usherwood

My role within AgriHQ and GlobalHQ is multi-layered and multifaceted but as they say variety is the spice of life. Alongside producing some of our LivestockEye reports and collating, producing, and distributing all our Upcoming Sale Notifications for the different yards throughout NZ and collecting data at the Stortford Saleyards each week, I am also part of the team that produces our AginED feature. This is something that I feel very passionate about as I believe education in every form is our greatest asset and a key tool in life (yes, I am a former teacher). We have so many opportunities to share how fantastic and integral our food and fibre sectors are, and we are doing this through AginED. We will continue to grow AginED and I truly believe the opportunities are endless, so watch this space!  I love the diversity that my job gives me particularly through AginED where I continue to learn and expand my knowledge, as I explore all the amazing things that are grown, produced and made in our fantastic country. What could be better than that! Outside of work I am likely to be found somewhere on our little piece of paradise in rural Hawke’s Bay, either working the horses, hanging out with my three daughters and husband or off eventing somewhere.

The AgriHQ Data Collection team

Fiona Burke


I collect the sheep data from the Feilding Saleyards and have been doing so since November 2017. Approximately 10 lambs from every pen are weighed in order to collect the average weight per pen. As well as organising the sheep, I also work around stock agents, truck drivers, farmers and tourists. In my spare time you will find me coaching gymnastics, managing my lifestyle block, gardening and spending time with family and friends.

Colin Brown


I work as a data collector in the Feilding Saleyards, entering sheep pen numbers, breeds and sale prices each sale day. I have learnt a lot about the breeds and conditions of sheep in the years that I have been in this role. I have particularly enjoyed building relationships with the farmers and auctioneers over the years. I enjoy sea fishing, listening to music, working around the family lifestyle block and volunteering at our local Hospice shop.

Christine Eagle


I collect the data for the cattle sales at Feilding sale Yards each week, having moved here in December 2020  from  Pukemiro,(between Huntly and Te Akau in the Waikato), where I had been collecting the Cattle Data at the Frankton Sale yards since October 2018. I really enjoy seeing a lot of different cattle, breeds, and types. We have a 36Ha property near Feilding where i look after our Stud herd of South Devon breeding cows, Young stock, and Bulls for private sale.

John Law


I live in Waipukurau and each Monday and Wednesday travel through to Stortford Lodge in Hastings, where I record the sheep and cattle data and operate the weigh crate.  I enjoy the social aspect of the job and keeping up to date with the markets. My entire career has seen me in roles within the Stock and Station industry. I am a volunteer with the SPCA and also play bowls and golf.

Dodge Hansen


When required, I join the team at Stortford to weigh the lambs and collect the relevant data.  I find keeping up with current trends in stock sales and noting the changes in the stock over the seasons interesting. I also enjoy catching up with the farmers, stock agents, truck drivers and yard staff.  My career has been as a stock agent and sheep and beef farmer, but I now enjoy handyman tasks, watching sport and keeping up with my six grandchildren.

Ken Cameron


I work as part of the data collector team for AgriHQ. Each Wednesday you will find me operating the weigh crate at the Stortford Lodge sale yards. I enjoy noting the areas the stock is arriving from and its condition. It’s great catching up with the whole team each week as well. After a background initially as a shearer and then as a farmer for 50 years, I now enjoy golf and fishing.

Marlene Mason


I work as a Data Collector for the Taranaki region and thoroughly enjoy my role. It was initially a bit of a learning curve for an ex Bank Officer - especially recognizing all the  different part breeds of dairy/beef (and why would you choose some of them?) and getting an eye for their condition but I seem to have it all under control now. I love my working environment, especially the banter tossed around and the older farmers popping over for a quick chat.Home on our farmlet life is bliss.. riding my horse, gardening, family & grandchildren and enjoying a slurp or two of pinot gris keeps me content.

Susan Harris


I have worked as a data collector at the Wellsford Store Cattle Weaner Fairs for two years now. I enjoy having a good yarn with the local farmers and agents. It is also helpful to keep up to date with prices and what is happening in the market and I can transfer that knowledge and interest to my own property. My spare time is spent with my horses, gardening and occasionally relief milking on a farm on the Kaipara beachfront.

Angela Quinn


I work as a Data Collector in the Frankton Saleyards which I have been doing since November 2020. The data entered includes the pen number, stock class, breed, condition, weight and sale price. When I'm not at the yards I am helping out on our farm milking, raising calves and all the other tasks that go with being a farmer. I also enjoy horse riding, spending time in the garden and wrangling the kids.

Peter Fussell


I collect data from stock sales at Matawhero yards in Gisborne. Having been a shepherd and fencer when younger I enjoy the camaraderie with stock agents and farming clients. Spare time finds me sea fishing and hunting and having fun with my 8 grandkids.

Warren Meade

Canterbury Park

I attend cattle sales at Canterbury Park to record sales data, description (breed, condition, other observations) of cattle as part of the input to the market analysis in Livestock Eye. I started in this role at Temuka and added Canterbury Park before handing over to Rowen and Jaye last year. We continue to work in with each other as needed. I enjoy working in the cattle industry and the relationships involved.

Michele Poore

Canterbury Park

I have been weighing store lambs at Canterbury Park for several years.  I really enjoy the complete contrast to my other job working as a Counsellor with adults who are grappling with the various challenges of life.  I prefer to work on my own going around the pens.  The physical, repetitive hands-on work feels meditative and I enjoy contributing on the periphery of the rural sector in a part-time guise.  In my time off you will find me playing with my horse, snow-boarding or in the garden - all weather dependent.

Jaye Asher


I live in rural South Canterbury where views of the mountains add a special peace not sensed in a concrete jungle. I collect data at the Temuka Sale Yards, relating to the Breeding Ewes and Store Lamb sales as well as data from Store Cattle and calves. I also attend other livestock sales that may occur. I enjoy the challenges the role brings (mumbling auctioneers, accuracy of breeds, attempting to capture auction details above the sounds of locals’ conversations!) but I have a special fondness for the animals and for the people with whom I interact.  I enjoy a job well done, knowing that job is important down the line. I was an accountant, counting beans; now I count sheep. Outside of work, you will find me horse-riding, designing and making quilts, taking photographs, reading, gardening,  listening to music and being with my dog.

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